April 2012
The rose was a symbol of hope, safety and beauty for more than 30,000 immigrants and refugees who entered Australia through the Enterprise Migrant Hostel in Springvale.

Enterprise RoseEspecially for refugees, fleeing the horrors of war and displacement, the rose gardens at Enterprise were the first sight they encountered as they arrived and which they look back on as a sign that life could still be beautiful.

Naming a new rose
Taking up the theme of the rose an approach was made to Treloar Roses, one of Australia’s foremost rose growers, asking them to name one of their new Hybridized roses, the ‘Enterprise Rose.’ They readily agreed to do so.

The rose itself is an immigrant.  Cultivated in Ireland it came to Australia for a two year trial before being propagated by people from England who have special skills for this work

Former residents called Enterprise a ‘safe and welcoming place’, which owed much to the commitment and compassion of visionary leaders in the community. A comprehensive support program helped new arrivals to find a place to live, a job, school for their children, and how to find their way in their new country.

The Launch of the Enterprise Rose
The Enterprise rose was officially launched at a function generously hosted by Lexington Gardens Retirement Village on 1 April, 2012 by the Hon Simon Crean, the then Federal member for Hotham and Minister for Local Government, and Regional Development, and Minister for the Arts, and Jose Alvarez, the Victorian State Director of Immigration. It was at this function that the Enterprise History Project was recognised as a project of National Significance and was renamed The Spirit of Enterprise.

After formal speeches The Minister and Jose Alvarez planted an Enterprise rose bush in the garden bed which was to become the new Tribute Garden.

Once again the launch was a time of re-establishing friendships.  A group of Chileans met up with a group of Timorese people and spent the afternoon sitting around the table reminiscing about their time at Enterprise.

The Enterprise rose has been adopted by the City of Greater Dandenong and has been used for presentations at official functions and in various gardens around the municipality.

enterprisegarden800
The Hon. Simon Crean MHR and Jose Alvarez, Victorian State Director of the Department of Immigration and Citizenship,
plant the first Enterprise rose bush at the Lexington Gardens Retirement Village, the site of the Enterprise Hostel.

Once again the launch was a time of re-establishing friendships.  A group of Chileans met up with a group of Timorese people and spent the afternoon sitting around the table reminiscing about their time at Enterprise.

The Enterprise rose has been adopted by the City of Greater Dandenong and has been used for presentations at official functions and in various gardens around the municipality.

Rose LaunchThe Hon Simon Crean and John Beus who for many years was a volunteer worker at Enterprise and later a Lexington Gardens resident (left); Another happy reunion (right)

 

Spirit of Enterprise Logo
Folllowing the theme of the rose, a logo for the Spirit of Enterprise Project was designed by Adrian Olguin. The logo depicts a Rose with three petals, each one representing one of the accommodation wings of the Enterprise Hostel.  The colours reflect  the City of Greater Dandenong’s corporate colours.

spirit-of-enterprise-logoSpirit of Enterprise Logo. Designed by Adrian Olguin.

 

SBS Video: Launch of the Rose at Lexington Gardens
The following film clip is courtesy of SBS which was played during the news on the day of the launch of the rose at Lexington Gardens Retirement Village on 1 April, 2012. (To play video click on the arrow button in the middle of the video)